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| Image credit: Benjamin Brett |
THE 8 ARTISTIC PRINCIPLES
BENJAMIN BRETT / JACK BRINDLEY / ALICE BROWNE / JESS FLOOD-PADDOCK
CURATED BY JOSHUA LOCKWOOD
ATTIC, Nottingham, UK
PV 6/3/14 7 - 9PM
7/3/14 - 22/3/14
GALLERY OPEN THURS - SAT 12 - 6PM
Our daily lives are spent in a generalised, unremarkable state of ordinary consciousness in which we do not experience emotion, what might be described as mood fluctuations, whose movements are more or less good, bad or indifferent. We experience (or potentially experience) emotion when there is a deviation or irregularity from the norm, provoking an interest. Artists deliberately perform operations that come instinctively, consciously or unconsciously, to confuse our everyday schemas. In doing so they attract attention, sustain interest, and create emotion in their audiences.1
According to V.S. Ramachandran and William Hirstein’s research, the artist, consciously or not, employs eight universal principles when making work to stimulate the audience’s brain. These principles act as a framework for understanding visual art, aesthetics and design. The principles explain why we instantly respond to an artwork more than others, they are not fixed in terms of originality or the evocativeness of individual artworks.2
The Eight Principles of the Artistic Experience:
1 - The peak shift principle
2- Isolation of a single cue
3- Perceptual grouping
4- Extraction of contrast
5- Perceptual problem solving
6- Unique advantage point
7- Visual Metaphors
8- Symmetry
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1- Ellen Dissanayake (2009) “The artification hypothesis and its relevance to cognitive science, evolutionary aesthetics, and neuroaesthetics”. Cognitive Semiotics 5, 148-173.
2- Ramachandran, V.S.; Hirstein, William (1999). "The Science of Art: A Neurological Theory of Aesthetic Experience". Journal of Consciousness Studies 6 (6-7): 15–51.
PV 6/3/14 7 - 9PM
7/3/14 - 22/3/14
GALLERY OPEN THURS - SAT 12 - 6PM
Our daily lives are spent in a generalised, unremarkable state of ordinary consciousness in which we do not experience emotion, what might be described as mood fluctuations, whose movements are more or less good, bad or indifferent. We experience (or potentially experience) emotion when there is a deviation or irregularity from the norm, provoking an interest. Artists deliberately perform operations that come instinctively, consciously or unconsciously, to confuse our everyday schemas. In doing so they attract attention, sustain interest, and create emotion in their audiences.1
According to V.S. Ramachandran and William Hirstein’s research, the artist, consciously or not, employs eight universal principles when making work to stimulate the audience’s brain. These principles act as a framework for understanding visual art, aesthetics and design. The principles explain why we instantly respond to an artwork more than others, they are not fixed in terms of originality or the evocativeness of individual artworks.2
The Eight Principles of the Artistic Experience:
1 - The peak shift principle
2- Isolation of a single cue
3- Perceptual grouping
4- Extraction of contrast
5- Perceptual problem solving
6- Unique advantage point
7- Visual Metaphors
8- Symmetry
_________________________________________________
1- Ellen Dissanayake (2009) “The artification hypothesis and its relevance to cognitive science, evolutionary aesthetics, and neuroaesthetics”. Cognitive Semiotics 5, 148-173.
2- Ramachandran, V.S.; Hirstein, William (1999). "The Science of Art: A Neurological Theory of Aesthetic Experience". Journal of Consciousness Studies 6 (6-7): 15–51.